Creating the best designs to advertise your business
The Holidays are here and what better time to pump out some great ways of advertising than to create a beautiful sign for your store! We will be giving you some great tips on what kind of design to go for and why you should go big!
DESIGN TIPS — CREATING THE SMOOTHEST DESIGN
You want an eye-catching sign or display so people will be enticed and curious. Creating the perfect blend of color and graphics is your best bet! Think about the elements of your design: Color, contrast, depth, and placement.
Is your design too cramped? Consider spacing certain text and graphics apart so it will be easier on the eye. A jumbled sign will deter people from coming to your business. You want it to be simple to read.
FESTIVE VS. MINIMALIST
During Christmas time, we see lots of greens, reds, golds, and silvers. These colors bring warmth and happiness to people, so you want to make sure that you use them! But do NOT overdo it.
Consider a nice window vinyl with huge Christmas-y font that reads “SALE” or “DEALS” in gold lettering, maybe a nice glitter tone to it to make it stand out against your red/green background. You can also consider creating a nice design or line work that borders your text, that way people’s eyes will move towards that first. You want to make sure that people are reading your sign, so make sure that is the best-crafted part!
Simple and elegant. Are you a small coffee shop or mom and pop owned library? Looking for something that shows you are festive but not too loud? Frosted window vinyl is the way to go. Using a simple white logo and font on your shop’s door or front window will show will mirror the elegance of your business. Stores in shopping malls want to really grab your attention because of so many other competing stores in a small vicinity. If you are in a strip mall or stand-alone shop, a frosted decal might be the best for you.
BIGGER = BETTER
You know what they say, the bigger the sign, the better the traffic. Or at least they should. Setting up huge display signs in front of your shop will attract more eyes and can be seen farther away. So get those customers from a distance to want to see what you have going on inside your business! Make sure to emphasize your sale or Holiday Special so more people will gravitate towards you.
Interested in a window decal or signage for your shop? ALTIUS Graphics has you covered! Making high-quality decals and signs in the Greater Houston Area, we are here to work with you every step of the way until you get the perfect design that matches your needs. Reach out to us on our website, altiusgraphics.com, or call us at (832) 500–5160 to get a quote today!